SATURN - REDESIGN
SATURN - Du kannst mehr!
Redesign, Styleframes
I was invited by Das Werk to redesign the look of the iconic rings for german electronics chain SATURN. Lead agency Jung von Matt NEXT had developed a new concept for all TV commercials and promotional materials, wanting to update the brand. Together we designed an array of possible looks, some more organic, some more technical looking.
The artists at Das Werk further developed and adapted the initial designs to all kinds of marketing materials for the 200 SATURN stores around Europe and all TV commercials. It's great to see that the final versions still use the initially developed shaders, compositing and animation layouts.
My part: Art Direction, Styleframes, Animatic animation 2D and 3D, Compositing, Motion Graphics
STYLEFRAMES
ANIMATIC
During the initial design phase, we got to explore look and animation simultaniously by providing various animated concept spots.
DESIGN IMPLEMENTATION
The artists at Das Werk further developed and adapted the initial designs for the 200 SATURN stores around Europe, TV commercials and websites. It's great to see that the final versions still use the initially developed shaders, compositing and animation layouts.
CREDITS
Client: Saturn / RedBlue Marketing
Lead Agency: Jung von Matt NEXT Alster
Postproduction Agency: Das Werk
Producer: Paul Gampenrieder
Creative Direction: Adam Glauer
Art Direction & Styleframes: Jan Schönwiesner
3D Layout Artists, Animatic: Rupert Maurer, Jan Schönwiesner, Saladin Becker
Production Artists: Johann Herte, Tom Glaser, Zoi Panteliadou