BMW X1 - WORLD PREMIERE

BMW X1 - World Premiere
IAA Motor Show

The new BMW X1 in action at the Frankfurt Motor Show. Creative agency gate.11 designed and produced all the motion graphics for the 300 meters of screens that span the whole exhibition space. The clip shows an excerpt of the IAA show: the BMW X1 world premiere, which was my part while being on staff as art director at gate.11. I created the initial styleframes as well as the final motion graphics.

Awards

Cannes International Advertising Festival 2010, Design Lion: Silver IAA 2009 - BMW   Art Directors Club Award 2010, Bronze: IAA 2009 - BMW   iF Communication Design Award 2010: IAA 2009 - BMW   Red Dot Communication Design Award 2010: IAA 2009 - BMW   Designpreis der Bundesrepublik Deutschland 2011, Silber: IAA 2009 - BMW   ADC New York Merit Award: IAA 2009 - BMW

STYLEFRAMES

BMW_IAA_2009_STYLEFRAMES_12FRAMESBMW_IAA_2009_STYLEFRAMES_12FRAMES

CREDITS

Client: BMW GROUP
Production: gate.11 
Producer: Julian Fischer
Creative Direction: Conny Unger, Arnd Buss von Kuk
Styleframes: Jan Schönwiesner

Motion Graphics Artists: Jan Schönwiesner, Constanze Müller, Simon Bolsinger
Music: Andreas List