IFA Trade Fair

The good folks over at Creative Agency ARRI Media invited me to join the team to conceptualize, design and execute the motion content for their client Bosch at Germany's big technology trade show, IFA in Berlin. 
Motion Graphics for huge screens, fun icon animations explaining complex ideas about the Bosch Smart Home and a 6k ceiling animation linked to various show elements were produced at ARRI. This case study illustrates our various tasks and the steps we took to bring this project to life.



Client: BSH Bosch und Siemens Hausgeräte GmbH
Agency: WengerWittmann GmbH
Creation: ARRI Media Creative Solutions
Post Producer: Christiane Seifert, Michel Schütz
Creative Direction & Art Direction: Inés Borrás, Jan Schönwiesner
Motion Graphics & Animation: Daniela Hermann, Inés Borrás, Jan Schönwiesner, 
Dennis Reimann, Marianna Hildebrand, Fred Weinl
Icon Animation: Daniela Hermann
On-site artist: Jan Schönwiesner
Sound: Michael Meinl