LEICA by PAUL SMITH
The good folks at Punchin.Pictures approached me to help conceptualize and art direct the CGI commercial for the all new "LEICA CL by Paul Smith". The challenge: introducing the new special edition camera via a memorable and instagramable spot that plays well on all social media platforms. To achieve this we created a fresh and colorful brand world, building upon Paul Smiths iconic ribbon designs. The client gave us a lot of freedom to explore our dynamic concept of shapes and colors through styleframes.
My part: Creative Diretion and concept development, Art Direction and Styleframes, 3D shading
Client: Leica Camera AG
Agency / Production Company: Mainworks / Punchin.Pictures
Creative Direction & Art Direction: Jan Schönwiesner
Styleframes: Jan Schönwiesner