BMW i3 - CAR BALLET
BMW i3 - Car Ballet
FRANKFURT MOTOR SHOW IAA
For Germanys massive motor show in Frankfurt, ARRI Media, lead media production company Rekorder and Wolf Productions collaborated with lead agency Meiré to develop an immersive show experience. I was offered the opportunity to work with the amazing team of artists at ARRI Media as freelance Motion Designer to create animated content for BMW. This portfolio piece shows an excerpt of the IAA show: the BMW i3 presentation. The whole car ballet sequence underwent dramatic changes and was handled by my talented colleagues and lead artists Daniela Hermann and Felix Deimann. I did some early 3D setups and concept frames for the sequence before coming in later on, doing animation clean up, rendering and compositing.
Stills from the final animation produced in 9k for the almost 50 meters of curved screens. Animated in Cinema 4D, rendered with Octane and composed in After Effects.
Various renders, quick previews and work in progress.
During the early stages of developement, when the concept was still rather futuristic, I got the chance to do some look dev and architectural explorations for the full cg location.
Prior to being awarded the IAA project, I got to work with the talented teams at ARRI Media and Rekorder on several occasions to produce pitch frames that helped to win over the client and get the account.
Client: BMW GROUP
Agency: Meiré und Meiré
Filmproduction: Rekorder GmbH
Event Agency: Wolf Production GmbH
ARRI Media services: Creative Solutions, 3D, Grading, Motion Graphics, Online, Production, Retouching, VFX
Post Producer: Michel Schütz, Sandra Semmler, Stephanie Thon, Stephan Fischl
Creative Director: Rico Reitz
Motion Graphics, 3D Animation and Compositing: Felix Deimann, Daniela Hermann, Saladin Becker, Jan Schönwiesner
Render Pipeline TD: Simon Kebeiks