BOSCH
Experience Design - Trade Fairs & Virtual Customer Journey
 

I've had the pleasure of working with Bosch for well over half a decade now, designing and art directing various trade fair projects. This showcase features the design work of the last couple of years.
The good folks over at Punchin.Pictures invited me to join the team to conceptualize, design and execute the motion content for Bosch at Germany's biggest technology trade show: IFA in Berlin. Motion Graphics for huge screens, stylized animations explaining complex concepts about the Bosch products and their internal messurement technologies. This case study illustrates our various tasks and the steps we took to bring this project to life.

My role: Art Direction, Design & Styleframes, Motion Graphics, 3D Animation & Compositing

CASE STUDY - IFA TRADE FAIR

CASE STUDY - VIRTUAL PRESENTATIONS
Bosch & Sally

The challenge: Since there were no large scale exhibitions and trade fairs possible in 2020, Bosch was looking for a solution to let their customers and distributors experience the latest range of home products.
The solution: The development and execution of 11 films that inform and entertain by Punchin.Pictures. And who would be better suited to present premium products with charm and wit than Germany's most successful food YouTuber: Sally Özcan. Her channels with close to 500 million views and more than 2 million subscribers ensured a wide audience for Bosch. The "Sallys Welt" star and influencer helped bridge the gap that 2020 left between brands and audiences. With close to 5 million views shortly after launch the virtual IFA 2020 was a great success for the Bosch Youtube channel. 
My role: Design Development & Styleframes for the motion graphics, final animation of the motion graphics elements, 3D Animation (including CAD product data processing, shading and lighting), Compositing

Virtual Products & 3D VFX Integration

BOSCH
Experience Design - Virtual Product Showcase
 

The challenge: 2020 prohibited any large scale exhibitions and trade fairs but Bosch still wanted to let their customers experience the latest range of products first hand.
The solution: The development and execution of a curated premium digital customer journey that informs and entertains.
Punchin.Pictures developed virtual showrooms, allowing the user to interact with the products and control the animation via scrolling.
My role: "proof of concept" animation development for the initial pitch, Design & Styleframes, visual planning / UX Design and run downs for several complete product sites, Motion Graphics, 3D Animation & Compositing

CREDITS

Client: Bosch - BSH Hausgeräte GmbH  Agency/Production/Post Production: Punchin.Pictures  Director: Phil Decker  Managing Partner: Philipp Bartel  Producer/DoP: Roman Müllegger CD: Rico Reitz  3D Artists: Adam Dukes, Saladin Becker, Jan Schönwiesner, Linus Brandes, Felix Deimann, Soline Bedel, Florencia Oszwald, Gregoire Barfety  Art Direction & Styleframes: Jan Schönwiesner  Editor: Max Zandanel  Website Programming: Andreas Margreiter, Romano Ivanovic  Motion Design: Rosa Morcego, Jan Schönwiesner, Saladin Becker