SMART - ELECTRIC DRIVE

SMART - ELECTRIC DRIVE
Director's Cut

BBDO invited ARRI Creative Solutions to develop and produce a commercial for the world premiere of the new smart electric drive. I was freelance Creative Director on the project and we took it from the initial brief through look development, shading/animation and compositing all the way to the final product. The ad ran on a giant screen at Gare du Nord in Paris, was used in social media and featured at the international trade shows in Paris and Detroit.

MAKING OF

STYLEFRAMES

smart_styleframe01_12framessmart_styleframe01_12frames
smart_styleframe02_12framessmart_styleframe02_12frames
smart_styleframe03_12framessmart_styleframe03_12frames

CREDITS

Client: Daimler AG   
Agency: BBDO Berlin GmbH   
Creation: ARRI Creative Solutions   
Producer: Christiane Seifert
Director & Art Direction: Jan Schönwiesner
3D Artists: Fred Weinl, Jan Schönwiesner
Compositing, Animation: Fred Weinl, Jan Schönwiesner
Motion Graphics: Daniela Hermann
Music: temp track, not part of the delivered product